
Marketing that grows the relationships your business runs on, from the first lead to the last goodbye, doesn’t have to be an overwhelming mess, even if you’re wearing all the hats.
Cleared up, it gets you back to the work you love, and more of your time back.
Here’s how it works: I set the strategy. I direct the build. I write the words myself, so nothing gets lost (or weird). And I stay on to tune things as you grow.
The build might be your email system, a sales page or a series of them, your onboarding and retention flows, a launch, a funnel, or the whole marketing engine end to end.
The best part: I do it with what you’ve already got, and the team you have, wherever possible. And it is often possible. So you get all of it, without the pileup of extra hires, tools, and complexity you don’t need.
You’re in good company. For over twenty years I’ve built marketing across wildly different worlds: publishing, wellness, nonprofits, personality-led brands. I’ve worked inside Dr. Becky Kennedy’s and Dr. Sue Morter’s organizations, and I’ve carried a family business through a lean-out as its CMO. Different industries, similar values, same pattern. Here’s what I keep seeing for people whose work actually matters:
Marketing gets chaotic and complicated, fast.
If that sounds familiar, clarity is your best friend. And I have its number.
I lifted a client’s conversion 28% across a series of pages, client-confirmed with nothing else changed. I’ve stripped roughly $350K a year of bloat out of a company’s marketing and got it ready for sale without losing the pipeline. I’ve filled events and sold out programs and products with a handful of emails, for people with big email lists and people with almost no list at all.
The key to results like this is clarity: knowing exactly what to cut and what to sharpen.
The first step to less mayhem and more magic is a conversation about what you’re looking to accomplish in your business.
Subject: Re: Your marketing & scaling your dream business
From Chelsea B <ChelseaB@TheMinimalistMarketer.CO>
Marketing is F’d.
But it doesn’t have to be.
Regurgitated “more mentality” has taken over, drowning business owners in bad advice and unnecessary complexity. Between your ability to do all the things, the AI explosion, automated “solutions,” social media noise, funnel “hacks”, self-proclaimed gurus, and vanity stats…
No surprise the chaotic maze of marketing and running your business keeps you overwhelmed and in upheaval.
I’ve seen behind the curtain of enough 6 and 7-figure businesses to promise you one thing: you’re not alone.
GOOD NEWS: The struggle? Completely unnecessary.
And I bet you have a hunch I’m right.
Here’s the truth: When we get the clarity necessary to simplify your marketing (the right way), we make it more powerful.
Whether I step in as your Fractional CMO/CCO, retention strategist, or scaling advisor…
Whether you’re optimizing a high-converting funnel, solving a problem, launching a product or program, scaling past a glass ceiling, or claiming new opportunities…
I can help you do it smarter. So you can trust your system and live a little again. Maybe even remember how much you love what you do…
How it works:
If this sounds like what you need, lucky you…
This is your invitation to a no-charge, no-bologna look at your business and the marketing driving it.
In our hour together I’ll give you my honest (and hard-won) guidance to get better results in your unique business.
Maybe we’ll work together. Maybe we won’t. Either way…
You’ll walk away with real insights you can use.
A note before you reach out:
I don’t throw this offer around lightly. Someone you trust sent you here. This likely makes you a shoo-in.
If you somehow found me on your own, congrats… but I’ll ask a few questions before we dive in to make sure it’s worth both our time.
Heads up: should we move forward, I’m not the cheap option, and the people who work with me aren’t looking for one. 97%+ of my business has been word-of-mouth for nearly 20 years. That should tell you something.
I collaborate with owner-led businesses doing work that matters: coaches, creators, product owners, and businesses where the owner’s story is the reason people show up… and you, if we’re both into it.
If you think we’d work well together, email me like you would a friend.
No applications. No clunky Calendly links. No awkward auto-texts from robots pretending to be me.
Just shoot me a personal email now at this address:
ChelseaB@TheMinimalistMarketer.CO
Talk soon,
Chelsea B.
P.S. Ask me why I dropped the M and went with .CO instead!